WINNEMUCCA CRICKET SALT
SERVICES
SERVICES
Package Design
Illustration
Brand Strategy
Creative Direction
Product Photography (Brittany Kelley Photo)
OBJECTIVE/SOLUTION
Package design and brand development for a product born in reaction to a seasonal take over by a harmless, yet hideous insect.
TEAM
Rachael Studebaker
Winnemucca Cricket Salt is a high desert’s act of rebellion, an act of gaining a tasty product after the seemingly harmless insect raids luscious yards as a food source. Once occurring every several years, the crickets now arrive each spring season, turning desert roads into red highways as the crickets migrate from the base of the mountains, into locals’ yards for a food source.
As an act of rebellion, this salt and the associated products remind us the crickets themselves are merely visitors to see once a year, while these products can be enjoyed year-round.